PowerBeats Pro — Product Launch Campaign
Michael Malowanczyk (Creative Direction)
Beats Creative Team
We were asked to contribute direction ideas to launch new colors of the PowerBeats Pro flagship earbud. The goal was to showcase the colors as options for expression with this accessory.
The selected direction highlights the colors of the product as well as its uniquely abstract product design. By cropping in on these irregular curves we were able to create beautiful areas of light, color, and form. Then mixing and setting the cropped areas in x-y-z space we were able to bring dynamic movement to the static images.