Adidas Originals Home of Classics — Campaign Branding and Layout

Services

Design Direction

Additional Design

Sarah Basset (Design Direction)
Adidas Brand Team
Johannes Leonardo Design Team

Marking the second season of Adidas Originals 'Home of Classics' collection we developed a campaign that celebrates the brands most valued franchises.

The layout concept is an update to the first season, derived from the multiple types of sports court and field lines these original silhouettes were born from. Creating a versatile 'golden ratio' like grid structure to be adapted for product and imagery.