Adidas Originals Nevermade Collection — Campaign Direction and Graphics

Services

Art Direction
Design Direction

Agency Partners

Annex 88 Adidas Team

During 2018's Hypefest, a sneaker convention in Brooklyn's Navy Yard, Annex 88 was responsible for developing a visual campaign surrounding Adidas' presence at the convention while also marketing the launch of a new collection of DIY inspired mashup shoes.

Based on the concept of the sneakers themselves we directed a workshop look and feel for our hero images and in content instances created an upper and sole fusion films to share the process behind the creation of each sneaker.