Apple Music — Black Music Month 2021 Campaign

Services

Design Direction
Guidelines

Additional Design

Apple Music and Apple Values Creative Team

Syncing with the Apple Music (design / strategy teams) and Apple Values to develop a campaign identity that looked at what Black Music means beyond the stereotypical connotations.

This involved diving into the tapestry of sound that has been influenced by black existence and following its wave into every genre. We used the idea of a mosaic to create elements that could be variable and expressive throughout the month of June 2021 to encompass Apple Music's playlist commisions and Juneteenth celebration.