At Large Magazine — Re-brand and Design Direction
Art Direction Consulting
Marking the re-launch of an established New York Magazine, At Large, we developed the more contemporary identity and design of 3 issues to establish a new standard for the magazine to adapt to. Using an "it is what it is" brand direction to lead our decision making we landed on principles of straight forward typography, color choice, caption and information layout, and photography as the hero.
Issues no.9, 10, and 11