Generation Conscious — Branding, Visual Direction and Website Design

Services

Brand Identity
Brand Strategy
Design Direction
Art and Visual Direction
Messaging

Additional Design and Development

Labelle Chang
Marta Sharapova
(Web Dev) krftwrk
(Client Creative) Lily Consuelo

Worked to Develop of a vibrant, versatile and youthful brand identity for an ecology minded liquid-free hygiene company. Including a brand system, unique typography, launch website, and various product packaging.

The  brand's position focuses on relationships with universities in need of sustainable programs by providing them with a Generation Conscious patented laundry detergent sheet dispenser on site. Building from the flagship product that Generation Conscious produces we developed a visual system based on the irony of a liquidless detergent sheet in the sustainable wash process.