International Champions Cup 2019 — Apparel Graphics and Application

Services

Design Direction
Apparel Graphics

Agency Partners

Recess Studios

Merch designed for the 2019 Madrid Derby game, which is a long standing rivalry between two city teams Real Madrid v. Athletico Madrid, and this particular year was held in New Jersey USA.

The graphics were inspired by the tribal like patterning found on the sheilds of the mid 19th century conquistadors found in spain. These customized symbols were then uniquely paired with text and messaging that would be found on old letterman style  jackets.