Jordan Brand Rivals Collection — Campaign Direction

Services

Design Direction
Art Direction

Additional Design Direction

Oscar Pipson

Ole Creative brought me on to help develop a Jordan Brand — Footlocker exclusive product campaign centered around the idea of NBA team rivals. The collection features the leagues top team color ways forged into one collection.

This proposed direction leverages the difference in colors as moments of friction, and as their organic shapes combine and fuse they represent the energy that comes from good rival competition.