Jordan & NBA All Star Weekend 2019 — Customizable Apparel Graphics

Services

Design Direction

Additional Design Direction

Erasto Reyes
(Agency Partner) Recess Studios

Jordan Brand in a collaborative effort with Nike and the National Basketball Association hosted the 2019 NBA All Star weekend in the Charlotte, North Carolina the alma mater of Michael Jordan.

The event held an activation where attendees could create customized pieces of apparel from a series of set graphics jointly inspired by and referencing the Charlotte Hornets (Home NBA Team) and Nascar Racing events that are popular amongst the community.