Oneness x Jordan AJ1 Pony Hair — Product Launch Proposal and Event Collateral

Services

Design Direction

Agency Partners

Recess Studios

Jordan Brand partnered with 'Oneness Boutique' in Louisville Kentucky to help launch their faux Pony Hair Air Jordan 1.

The launch and collaboration was centered around the 145th Kentucky Derby weekend. The campaign proposal and march designs for the store were focused on the simple, recognizable shape of the race track, using it as a holding container for the partnership lock-ups, a framing device for various imagery, as well as a variation 'O' matching the boutiques logo.