PowerBeats Pro — Product Launch Campaign

Services

Art Direction
Design Direction
Pre Production

Additional Design

Michael Malowanczyk (Creative Direction)
Beats Creative Team

We were asked to contribute direction ideas to launch new colors of the PowerBeats Pro flagship earbud. The goal was to showcase the colors as options for expression with this accessory.
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The selected direction highlights the colors of the product as well as its uniquely abstract product design. By cropping in on these irregular curves we were able to create beautiful areas of light, color, and form. Then mixing and setting the cropped areas in x-y-z space we were able to bring dynamic movement to the static images.