Thank You For Coming — Event Branding

Services

Design Direction

Additional Design

Labelle Chang

During the early stages of New York re-opening Kristy Xing Chen put together a small gathering open concept supper club to re-engage social groups while exploring and showcasing new cuisine based on her families northern Chinese heritage. The title Thank You For Coming is the begging of a welcome greeting and a polite send off.

Together we designed an overall identity for the dinners including symbol that derives from the shape of a classic Chinese coin  combined with the shape of a star to represent the chef's name Xing. Along with a custom condensed logotype and matching Chinese character set. The symbol contains the color palette for the brand while creating container shapes to hold images for layout and other colatteral.