Unoha — Brand Launch

Services

Brand Strategy
Art Direction
Messaging

Additional Art Direction

Lisa Osborne
(Agency Partner)

Helping ASICS Japan launch Unoha in 2021 as a diffused branded collection. The brand focuses on apparel products that adopt comfort details and athleisure properties from a more practical use, lifestyle based perspective.

The  brand position that embraces the casual everyday as special by paying attention and being close to a range of moments. From active and stimulating to relaxing and monotonous.